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Inbound Lead Analyst

Reston

Inbound Lead Analyst

Reston | Virginia | United States

Inbound Lead Analyst 

Appian is looking for an Inbound Lead Analyst to oversee inbound lead analysis. As a vital part of the marketing team, this role will ensure data is clean and standardized, determine if leads are meeting certain criteria, and develop improved lead data and qualification processes that will have a direct impact on account executive productivity and Appian's overall growth. You will be expected to develop new ideas, discover and enable new capabilities in Salesforce and other applications, and drive their implementation and integration inside Appian. This role will serve as the "go to" for inside sales and Account Executives looking for marketing-sourced leads.

Desired Skills & Experience:

 

  • Inbound leads and/or internal sales processes experience
  • Salesforce.com power user
  • Experience with Salesforce Einstein or other lead scoring applications
  • Have a strong desire to work with data and a passion for data accuracy
  • Be proactive, organized, and logical
  • Be well versed in analytical tools (dashboards and reports)
  • Participate in cross-functional teams that address how to make the revenue generation side of our business work better.
  • Expert in Excel
  • Bachelor's degree required
  • Demonstrated ability to effectively communicate technical issues and resolve problems at all levels of the organization
  • Experience documenting and analyzing processes, procedures, and/or policies
  • Ability to handle a full workload and meet deadlines
  • Experience with business intelligence applications (analytics and reporting) a bonus

 

 

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