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Industry Marketing Manager- Public Sector/Government

Reston

Industry Marketing Manager- Public Sector/Government

Reston | Virginia | United States

Industry Marketing Manager, Public Sector

Appian is seeking an experienced and innovative professional to join the Marketing team in the role of Industry Marketing Manager. This role is critical to articulating Appian’s value to specific industries through the creation of new content across the buyer journey.

We’re looking for a marketing manager who has prior experience working in the enterprise software market in the Federal Government sector. Our ideal Manager will have proven experience in enterprise software; a strong understanding of business process management (BPM), case management, enterprise mobile, CRM, or PaaS is a plus.  

 

Responsibilities and Skills:

  • Lead the creation of new industry-focused content in support of the Marketing and Sales teams
  • Define and help to execute key industry campaigns
  • In collaboration with industry subject matter experts, develop materials and help to train Appian staff on market and sales positioning for specific industries
  • Work across the marketing team to help set go-to-market strategy and support digital, partner,  and event efforts
  • Strong writing skills and experience with a variety of formats; including blog posts, articles, datasheets, position papers, eBooks, infographics, and videos
  • Knowledge of public sector stakeholders, trends and challenges

 

Qualifications:

  • Ability to create different types of content aligned to the needs of executive buyers in various stages of the buyer journey
  • Strong written and oral communication skills including presentation and facilitation skills
  • Prior experience using Google Docs and WordPress desirable
  • 5+ years of experience (preferably in an Enterprise Software environment)
  • BA/BS degree required

 

About Appian:

At Appian, you will help us build our award-winning PaaS product that enables business people to build cloud and mobile enterprise applications with flexible, visual models instead of custom code. Appian discovers and unites enterprise data, connects users through social and collaborative engagement in the context of business data, and provides the leading suite of business process technology to enable rapid application development and optimization in every industry.








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