Train, Vehicle, Subway, Train Station, Beverage, Drink

Industry Marketing Manager- Public Sector/Government


Industry Marketing Manager- Public Sector/Government

Reston | Virginia | United States

Industry Marketing Manager, Public Sector

Appian is seeking an experienced and innovative professional to join the Marketing team in the role of Industry Marketing Manager. This role is critical to articulating Appian’s value to specific industries through the creation of new content across the buyer journey.

We’re looking for a marketing manager who has prior experience working in the enterprise software market in the Federal Government sector. Our ideal Manager will have proven experience in enterprise software; a strong understanding of business process management (BPM), case management, enterprise mobile, CRM, or PaaS is a plus.  


Responsibilities and Skills:

  • Lead the creation of new industry-focused content in support of the Marketing and Sales teams
  • Define and help to execute key industry campaigns
  • In collaboration with industry subject matter experts, develop materials and help to train Appian staff on market and sales positioning for specific industries
  • Work across the marketing team to help set go-to-market strategy and support digital, partner,  and event efforts
  • Strong writing skills and experience with a variety of formats; including blog posts, articles, datasheets, position papers, eBooks, infographics, and videos
  • Knowledge of public sector stakeholders, trends and challenges



  • Ability to create different types of content aligned to the needs of executive buyers in various stages of the buyer journey
  • Strong written and oral communication skills including presentation and facilitation skills
  • Prior experience using Google Docs and WordPress desirable
  • 5+ years of experience (preferably in an Enterprise Software environment)
  • BA/BS degree required


About Appian:

At Appian, you will help us build our award-winning PaaS product that enables business people to build cloud and mobile enterprise applications with flexible, visual models instead of custom code. Appian discovers and unites enterprise data, connects users through social and collaborative engagement in the context of business data, and provides the leading suite of business process technology to enable rapid application development and optimization in every industry.

Apply Now

Sign in with LinkedIn
Autofill my information with LinkedIn
Email me about jobs like this

Not ?

Thank you

People who viewed this job also viewed:

Regional Vice President, Federal Civilian

Reston Virginia United States Reston, Virginia, United States Sales Leadership Sales Leadership
Can you consistently deliver customer success and obtain outstanding results when you have a great product to sell?  Appian could be the place for you.The Appian Platform is unifying technology that makes all of our customers’ systems better. We o...

Business Development Representative

Reston Virginia United States Reston, Virginia, United States Business Development Business Development
We are seeking energetic, highly-motivated aspiring sales professionals to help drive growth within our organization. We offer the best for our team: a dynamic environment, uncapped earning potential, and the opportunity for professional growth th...

Implementation Consultant

Reston Virginia United States Reston, Virginia, United States Professional Services Professional Services
Appian is looking for Technical Implementation Consultants to create, present, and implement Appian's technical solutions. As an Appian Consultant, you will be a key leader for the business of consulting as well as the business of our clients. App...

Associate Consultant

Tysons Virginia United States Tysons, Virginia, United States University Recruiting University Recruiting
Are you looking to marry your passion for technology with your penchant for strategic problem solving? As an Appian Associate Consultant, you’ll build and deploy web-based applications on the Appian platform to support our customers’ business stra...

Alert me about jobs like this

Sign in with LinkedIn
Autofill my information with LinkedIn

Not ?

Thank you

Apply Now!

Sign in with LinkedIn
Autofill my information with LinkedIn
Email me about jobs like this

Not ?

Thank you

People, Person, Crowd, Skin
People, Person, Clothing, Overcoat, Suit, Team
Bridge, Cruise Ship, Ferry, Freighter, Ship, Tanker, Vessel, Ocean Liner, Boat, Yacht