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Marketing Events Manager

  • Sydney, Australia
  • Marketing
  • Added

Description

Appian is the unified platform for change. We accelerate customers’ businesses by discovering, designing, and automating their most important processes. The Appian Low-Code Platform combines the key capabilities needed to get work done faster, Process Mining + Workflow + Automation, in a unified low-code platform. Appian is open, enterprise-grade, and trusted by industry leaders.

Working within Appian’s global Marketing team, the Marketing Events Manager will assist in evaluating, planning and executing a variety of marketing programs including trade shows and industry conferences as well as Appian’s annual APJ user conference. The role will also help coordinate operational, implementation and post-program activities including lead formatting, program analysis, budget reconciliation and ROI reports.

 

Essential Duties and Responsibilities:

  • Evaluate, plan and execute digital and face-to-face programs in the APJ region to include corporate trade shows, conferences, and Appian hosted user conferences while working closely with internal and external stakeholders to ensure program goals and objectives are met and support Appian’s lead generation and sales goals

  • Collaborate and provide tactical marketing direction to jointly build integrated marketing campaign plans

  • Assist with research and feasibility studies to identify new program opportunities for Appian that support lead generation and sales goals

  • Manage, plan and execute the annual Appian regional user conference

  • Help to identify fiscal requirements; assist with preparing and tracking program budgets

  • Manage lead collection and meetings to ensure post program lead dissemination is efficient and supports lead follow up to meet program goals

  • Coordinate and carry out project deliverables on schedule

  • Aid in developing project plans, staff schedules and task assignments 

  • Oversee promotional item research, approval process and inventory for regional customer-facing corporate store

  • Ability to travel up to 50%

 

  About You :

  • 3-5 years marketing and program experience in an Enterprise Software environment

  • Bachelor’s Degree

  • Critical thinking, strong problem solving skills and the ability to draw conclusions from data

  • Proven success crafting and executing strategic, results-driven marketing programs and pipeline generation and growth 

  • Excellent project and time management skills with the ability to juggle multiple projects and competing tasks/priorities 

  • Strong verbal and written communication skills

  • Strong presentation skills to effectively communicate with customers, vendors and internal stakeholders

  • Experience in managing programs that offer a world class customer experience

  • Self-starter with the ability to work in a collaborative, results-oriented environment for a high-growth organisation

 

About Appian:

Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation and value. Today, we help businesses build apps and workflows rapidly, with a low-code automation platform.

Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard. We value and encourage cross-departmental collaboration, and actively seek opportunities to better ourselves and others. Creating impact to us means that when we deliver results, we’re focused on lasting positive change. 

Join us.