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Product Marketing Manager - Complete Automation

  • Remote (United States)
  • Marketing
  • Added


At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies and consumers? At Appian, it’s more than an empty promise. It’s what we do.

We’re looking for a passionate Product Marketing Manager for the Appian suite of complete automation capabilities, including: Robotic Process Automation (RPA), Intelligent Document Processing (IDP), AI, Smart Services, Integrations, and Decision Rules. You’ll partner with Appian Product Management & Engineering to fully understand our product roadmap, develop strong and differentiating market positioning, and leverage that positioning to create demand-generating and sales-enabling content. This is the perfect opportunity for a creative and strategic professional with the ability to distill technical information into messaging that conveys real business value. 


To be successful in this role, you need:

  • Enthusiasm about developing creative, memorable, and high-impact videos, blogs, decks, ebooks, ect

  • The ability to effectively communicate both technical and business issues simply

  • Cross collaboration spanning Marketing, Engineering, Sales, Customer Success, and other stakeholder groups

  • Experience developing content for automation technologies, including: RPA, IDP, AI, Machine Learning, integrations, low-code, etc. 

Some of the tools and resources we will equip you with include: 

  • An on-boarding program that will provide hands-on experience with our platform, and the processes and technologies we use at Appian

  • We’ll immerse you into our community rooted in respect starting on day one. Our community is strong and growing! Our affinity groups are a great place to start connecting with peers from all across the globe

  • Appian offers a wide variety of growth and development opportunities such as: our in-house Appian MBA program for new managers, Appian University which is a full library of over 3,000 LinkedIn Learning and Udemy courses, Presentation Skills training, and tuition reimbursement for those seeking to further their education

Basic qualifications:

  • 5+ years of related work experience (with an automation tool desired)
  • B.S. degree in Marketing, Communications, Computer Science, or otherwise demonstrated aptitude for technology


About Appian

Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation and value. Today, we help businesses build apps and workflows rapidly, with a low-code automation platform. 

Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard. We value and encourage cross-departmental collaboration, and actively seek opportunities to better ourselves and others. Creating impact to us means that when we deliver results, we’re focused on lasting positive change. 

Join us.