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Field Marketing Manager

  • McLean, Virginia
  • Marketing
  • Added

Description

At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies and consumers? At Appian, it’s more than an empty promise. It’s what we do.

Working within Appian’s Marketing team and reporting to the Director of North America Field Marketing, this role will be responsible for managing and executing Field Marketing programs and Public Sector industry events designed to grow and accelerate sales pipeline and revenue. The role will also be responsible for operational, implementation and post-program and event reporting and activities. 

Our ideal candidate will have familiarity with Public Sector marketing, including: Defense, Federal Civilian, and/or State and Local Government, while possessing a strong understanding of the technology ecosystem in which we go to market, including business process automation, low-code application development, and case management. We are looking for a creative and passionate individual, familiar with end-to-end field event strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment. 

*Targeting candidates in the DMV area who are comfortable coming into the office on a flexible, hybrid schedule (3+ days a week).

 

To be successful in this role, you need:

  • The ability to work closely with Public Sector Sales Leadership and Field Sales to identify, recommend and implement lead generation and account expansion activities in the Public Sector vertical (Civilian, Defense, and SLG)
  • Experience helping execute account-based marketing (ABM) strategy to align with account specific plans and enable lead generation activities focused on target accounts
  • To collaborate cross-departmentally in order to effectively communicate our marketing strategy and review campaign performance, translating data into actionable recommendations
  • Mindfulness around determining fiscal requirements, preparing and managing the budget for Field programs
  • To source venues, acquire supporting technology, coordinate development of materials (in some cases as it relates to trade shows) to execute a quality program
  • The ability to travel up to 5-10% 

Some of the tools and resources we will equip you with include: 

  • We’ll immerse you into our community rooted in respect starting on day one. Our community is strong and growing! Our  affinity groups  are a great place to start connecting with peers from all across the globe.
  • Appian offers a wide variety of growth and development opportunities such as: our in-house Appian MBA program for new managers, Appian University which is a full library of over 3,000 LinkedIn Learning and Udemy courses, Presentation Skills training, and tuition reimbursement for those seeking to further their education.

Basic Qualifications:

  • 3 - 5 years experience in a B2G Field Marketing Role in an Enterprise Software environment - knowledge of Public Sector (DoD, FedCiv, SLG) 
  • Experience managing large and regional event logistics, strategy, and execution
  • Bachelor’s Degree

 

About Appian

Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation and value. Today, we help businesses build apps and workflows rapidly, with a low-code automation platform. 

Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard. We value and encourage cross-departmental collaboration, and actively seek opportunities to better ourselves and others. Creating impact to us means that when we deliver results, we’re focused on lasting positive change. 

Join us.