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Field Marketing Manager

  • McLean, Virginia
  • Marketing
  • Added


Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day.  When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.

At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies and consumers? At Appian, it’s more than an empty promise. It’s what we do.


We are actively seeking a Field Marketing Manager to drive go-to-market efforts and integrated planning for our commercial enterprise business. We are looking for a creative and passionate individual who has a proven track record of successful marketing in the B2B tech space with familiarity with end-to-end field programming strategy and execution, sales enablement, and balancing an ecosystem of partners in a dynamic environment. 

Working within Appian’s Marketing and Sales teams, the Field Marketing Manager will be responsible for helping to conceptualize, design, manage and execute field marketing programs designed to grow and accelerate net new and expansion sales pipeline and revenue. This role will be highly strategic and will also be responsible for operational, implementation and execution of marketing programs, as well as post-program reporting and activities.


*Targeting candidates in the DMV area who are comfortable coming into the office on a flexible, hybrid schedule of 3+ days a week.


Essential Duties and Responsibilities:

  • Collaborate with the Regional Vice Presidents and Account Execs to identify, recommend and execute field marketing activities

  • Develop and execute targeted marketing activities and campaigns to align with account specific territory plans and enable lead generation activities for the region

  • Regularly manage and review campaign performance metrics with key stakeholders, including leads and ROI by campaign, channel, and source

  • Report and translate data from Marketing Operations to make actionable recommendations, develop, and execute on strategic decisions

  • Determine fiscal requirements and prepare budget for field programs in region

  • Help foster Sales and Marketing alignment through regular updates, reporting, and reviews

  • Understand and help to communicate marketing strategy, value proposition, positioning and messaging to regional Sales Executives so that they are aware, knowledgeable and enabled with the latest and most powerful content for effective use in sales cycles

  • Conduct research and develop feasibility studies to identify new opportunities for Appian

  • Source venues, acquire supporting technology, coordinate development of materials to execute a quality program

  • Coordinate and carry out project deliverables on schedule and to budget

  • Ability to travel up to 10%


Some of the tools and resources we will equip you with include:

  • Within your first few weeks of joining us, you will attend new hire orientation along with our Value Selling bootcamp to ensure you are set up for success

  • An agile-led work environment where you will be challenged and your ideas will be heard

  • We’ll immerse you into our community rooted in respect starting on day one. Our community is strong and growing! Our Affinity Groups are a great place to start connecting with peers from all across the globe


Basic Qualifications:

  • 5-7 years experience in a Field Marketing Role in an Enterprise Software environment

  • Bachelor’s Degree in Marketing or related field

  • Proven success working collaboratively with Sales and forging impactful relationships across the organization

  • Ability to think critically and creatively while multitasking and meeting strict deadlines

  • Experience in crafting results-driven marketing programs that drive pipeline growth

  • Excellent presentation, project management and ROI reporting skills

  • Ability to work in a collaborative, fast-paced, and results-oriented environment

  • Experience with Salesforce CRM 

About Appian

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit . [Nasdaq: APPN]

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Appian Corporation is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination .   

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