Description
Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day. When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.
At Appian, our marketers have the opportunity to tell stories of impact and innovation across a multitude of industries. Being a marketer at Appian means working with cool tech. It means coming up with creative ways to stand above the noise, then making it happen. It means working with amazing customer brands at the forefront of digital. Software that has a real impact on companies and consumers? At Appian, it’s more than an empty promise. It’s what we do.
We are looking for someone passionate about inbound content creation to lead efforts to significantly grow our organic traffic and revenue. The ideal candidate will establish and operationalize a strategic SEO framework, and will drive internal cross functional alignment and output from stakeholders to produce inbound traffic. The candidate will drive the operational cadence for content creation across multiple stakeholders to produce impactful results.
Key focus areas include establishing Appian within defined categories, industries, and personas through organic channels resulting in attributable revenue from inbound.
To be successful in this role, you need:
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8+ years experience growing organic traffic and SEO
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Proven experience growing organic revenue.
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Consensus-building with cross-functional teams
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Build inbound traffic of target personas and conversion pathing.
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Monitor organic growth KPIs and ensure content production will deliver measurable and meaningful business impact.
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Experience creating and executing an organic calendar and content framework to drive traffic.
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Experience with content personalization and testing.
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Excellent data analysis skills.
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A proven systems thinker.
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Excellent presentation and communication skills.
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Exceptional listener and problem solver.
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Ability to collaborate across the company.
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A self starter with excellent program and project management skills.
Some of the tools and resources we will equip you with include:
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We’ll immerse you into our community rooted in respect starting on day one. Our community is strong and growing! Our affinity groups are a great place to start connecting with peers from all across the globe.
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Appian offers a wide variety of growth and development opportunities such as: our in-house Appian MBA program for new managers, Appian University which is a full library of over 3,000 LinkedIn Learning and Udemy courses, Presentation Skills training, and tuition reimbursement for those seeking to further their education.
Basic Qualifications:
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B.S. degree in English, Journalism, Communications, or comparable demonstrated writing aptitude.
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10+ years of experience building inbound revenue generating systems.
About Appian
Before Appian was a company, it was an idea. Not about a product or a market, but about the culture needed to sustain innovation and value. Today, we help businesses build apps and workflows rapidly, with a low-code automation platform.
Appian was founded on the belief that talented and passionate people, given the power and autonomy to excel, will deliver amazing impact. We have worked thoughtfully to create an inclusive, agile and collaborative work environment where employees feel challenged, and all voices are heard. We value and encourage cross-departmental collaboration, and actively seek opportunities to better ourselves and others. Creating impact to us means that when we deliver results, we’re focused on lasting positive change.
Join us.
About Appian
Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com . [Nasdaq: APPN]
Follow Appian: Twitter , LinkedIn .
Appian Corporation is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination .
If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.