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Market Intelligence Analyst

  • McLean, Virginia
  • Marketing
  • Added

Description

Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day.  When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.

Appian is the unified platform for change. We accelerate customers’ businesses by discovering, designing, and automating their most important processes. The Appian Low-Code Platform combines the key capabilities needed to get work done faster, Process Mining + Workflow + Automation, in a unified low-code platform. Appian is open, enterprise-grade and trusted by industry leaders.

In the role of Market Intelligence Analyst, you will manage aspects of Appian’s internal and external win-loss program to determine why Appian wins and loses opportunities.  You’ll develop external marketing pieces that articulate Appian’s unique value proposition.  You’ll fulfill ad hoc market and competitive research requests from executive management and other stakeholders. 

To be successful in this role, you will:

  • Conduct holistic research across competitors’ platform or solution capabilities, financials, marketing and GTM approaches, pricing and sales tactics.

  • Develop profiles of competitors that include recommended positioning, strategies, strengths and weaknesses.

  • Create and present quarterly competitive metrics based upon Salesforce data and interviews of Account Executives.

  • Assist in managing an external win-loss program.

  • Develop and deliver training to Sales and Partners on the market and competitors.

  • Field inquiries from sales, marketing, product management and executive management.

  • Conduct research on potential new products and markets, including market sizing, buyer needs, affinity with Appian’s business, etc.

  • Summarize market events for senior management including competitor earnings, conferences, mergers and acquisitions and other market-related news.

Basic Requirements:

  • General understanding of automation software and enterprise architecture. 

  • 2+ years of experience in competitive intelligence or market research

  • Strong ability in Microsoft Excel to analyze data, and create easy to understand visualizations of complex information. 

  • Some experience programming is required.

  • A bachelor's degree is required.

  • Experience managing a win-loss program is desirable.

  • Proficiency with Google G-Suite, Microsoft Word, Microsoft Excel, Microsoft Powerpoint, Tableau, and Salesforce Sales Cloud

Preferred Qualifications:

  • 5+ years of experience in enterprise software, in a marketing or sales role

Tools and Resource 

  • Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. 
  • Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
  • Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups . These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

About Appian

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com . [Nasdaq: APPN]

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Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination . Appian provides reasonable accommodations to applicants and employees in accordance with all applicable laws .

If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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