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Customer Storyteller Manager

  • McLean, Virginia
  • Marketing
  • Added

Description

Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day.  When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.

Appian is a software company that automates business processes. The Appian AI Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences.

We are seeking an outstanding storyteller to join our dynamic customer marketing team. The team focuses on delivering bar raising customer marketing and is responsible for telling the story of how the world’s fastest-growing organizations use Appian for process automation. We have a unique structure for telling stories, Appian Studio. Our mission is to deliver an entirely different kind of story - one that is relatable, moving and gratifying. Storytelling is the art of conveying messages, sharing knowledge, and fostering emotional connections through narrative. We believe that in a business context, storytelling brings our customers' brand to life. It humanizes technology. 

To be successful in this role, you will:

  • Amplify the customer voice through strategic storytelling in both written narrative and video, infusing a dynamic blend of creativity and innovation. 

  • Ability to think globally while deeply investigating customer stories to bring them to life.  

  • Approach customer stories by identifying the protagonist, identify key moments in the journey, create an emotional narrative and conclude with impact and business value. 

  • Adhere meticulously to message guidelines and ensure all copy is on brand but also pushes the boundaries of conventional storytelling. 

  • Help build, nurture and execute on a pipeline of customer stories across the globe. 

  • Ideate on how clients and their stories can be involved in key marketing plays and activities. 

  • Collaborate closely with cross-functional teams, including design, and video, bringing your creativity to the table as you develop storyboards to bring each narrative to life on film. 

  • Forge strong customer relationships while maintaining a deep knowledge of our customer use cases and their business impact; serve as a resource for peers across the organization. 

  • Help to drive internal change to think advocacy first and drive the values of Appian Studio. 

Basic Qualifications:

  • 3-5 years investigative journalism and creative writing experience required. 

  • Ideally experience gained in B2B customer marketing storytelling environment. 

  • A passionate storyteller with proven success as a communicator, and content creator.

  • Experience building customer relationships and capturing their success stories in video and written format. 

  • Proven ability to drive results in a fast-moving team in a rapidly growing company.

  • Excellent written communication and storytelling skills; strong facilitation and presentations skills. 

  • Work closely and in partnership with colleagues in Appian messaging and content teams. 

  • Collaborative work style and can earn trust with senior leaders. 

  • Works well under pressure. 

  • Time management and prioritization skills are essential to be successful in this role.

  • Self-starter with a proven ability to multitask, prioritize, and work with all levels and departments within an organization.

  • Ability to travel to customer filmings and meetings - approximately 20% travel

  • A Bachelor's Degree with a focus in journalism, communication or writing is a plus.

Tools and Resource 

  • Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. 
  • Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
  • Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups . These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

About Appian

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com . [Nasdaq: APPN]

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Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination . Appian provides reasonable accommodations to applicants and employees in accordance with all applicable laws .

If you need a reasonable accommodation for any part of the employment process, please contact us by email at ReasonableAccommodations@appian.com and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.

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