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Field Marketing Manager

  • London, United Kingdom
  • Marketing
  • Added

Description

Here at Appian, our core values of Respect, Work to Impact, Ambition, and Constructive Dissent & Resolution define who we are. In short, this means we constantly seek to understand the best for our customers, we go beyond completion in our work, we strive for excellence with intensity, and we embrace candid communication. These values guide our actions and shape our culture every day.  When you join Appian, you'll be part of a passionate team that's dedicated to accomplishing hard things.

Job Title: Field Marketing Manager, Broad Markets, Northern Europe
Job Type: Full-time
Location: London office, with regular travel in region
Job Overview:
As Appian’s Field Marketing Manager, Broad Markets, Northern Europe you will lead
demand generation efforts in key Industries such as Manufacturing, Telco, Life
Sciences and others across the Northern European Region. Reporting to the Head of
Marketing for Northern Europe & Middle East, you will be expected to drive growth
through strategic planning, execution, and optimization of marketing campaigns aimed
at generating demand and increasing market share within focussed industries across
the region.
You will be results driven and will work in close collaboration with the extended Appian
Marketing team, plus other departmental stakeholders to ensure that Marketing efforts
align with overall business objectives. This role requires a good understanding of
marketing best practices and trends, plus the ability to be hands-on whenever
necessary to get work done.
Key Responsibilities:
● Develop and execute comprehensive demand generation programs tailored to
the key industries within the region, aligned with overall business objectives and
revenue targets.
● Lead campaign execution across various channels, including events, content
marketing, email marketing, and growth account marketing targeting specific
accounts.
● Collaborate closely with sales leadership to ensure alignment between marketing
and sales initiatives, optimize lead management processes, and drive revenue
growth.
● Utilize data-driven insights and analytics to track campaign performance,
measure ROI, and continuously optimize marketing programs for maximum
impact and efficiency.
● Help Identify and prioritize key buying personas, and target accounts to
customise messaging and content for maximum relevance and engagement.
● Partner with cross-functional teams, including SDRs, Partner Marketing, Digital
Marketing, PR & Comms and Customer Marketing to combine integrated
marketing efforts in the best way possible.

● Stay abreast of industry trends, competitive landscape, and customer insights to
inform marketing strategies and identify new opportunities for growth.
Qualifications:
● Bachelor’s degree in marketing, Business Administration, or related field
● Minimum of 4-6 years of experience in B2B marketing, with a focus on demand
generation, preferably in the enterprise software or technology industry.
● Proven track record of successfully developing and executing demand
generation strategies that drive pipeline growth and revenue expansion.
● Strong personal and cross-functional team leadership skills
● Good analytical abilities, with proficiency in marketing analytics tools and
platforms to track and measure campaign performance.
● Excellent communication, collaboration, and stakeholder management skills.
● Strategic thinker with the ability to translate market insights into actionable
marketing plans.
● Self-motivated and results-oriented, with a passion for driving business impact
and exceeding targets.

Tools and Resource 

  • Training and Development: During onboarding, we focus on equipping new hires with the skills and knowledge for success through department-specific training. Continuous learning is a central focus at Appian, with dedicated mentorship and the First-Friend program being widely utilized resources for new hires. 
  • Growth Opportunities: Appian provides a diverse array of growth and development opportunities, including our leadership program tailored for new and aspiring managers, a comprehensive library of specialized department training through Appian University, skills based training, and tuition reimbursement for those aiming to advance their education. This commitment ensures that employees have access to a holistic range of development opportunities.
  • Community: We’ll immerse you into our community rooted in respect starting on day one. Appian fosters inclusivity through our 8 employee-led affinity groups . These groups help employees build stronger internal and external networks by planning social, educational, and outreach activities to connect with Appianites and larger initiatives throughout the company.

About Appian

Appian is a software company that automates business processes. The Appian AI-Powered Process Platform includes everything you need to design, automate, and optimize even the most complex processes, from start to finish. The world's most innovative organizations trust Appian to improve their workflows, unify data, and optimize operations—resulting in better growth and superior customer experiences. For more information, visit appian.com . [Nasdaq: APPN]

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Appian Corporation is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, genetic information, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker, Pay Transparency Nondiscrimination . Appian provides reasonable accommodations to applicants and employees in accordance with all applicable laws .

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