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Senior Market Intelligence Analyst - EMEA

  • London, United Kingdom
  • Marketing
  • Added

Description

Appian, a recognized leader in low-code automation, provides a new way to make applications by enabling companies to quickly adapt to change. We help organizations automate and transform their businesses by creating new apps from scratch, or by connecting and enhancing existing systems – all up to 10X faster than traditional development. We combine people, technologies, and data in a single workflow to maximize companies’ resources and improve business results.

At Appian, we’re seeking to grow our culture of passion, energy, and innovation; Empowered by the “the best idea wins,” we thrive on collaboration and a culture of dissent, encouraging all employees to challenge and elevate one another. We strive for diversity and inclusion through continued education and a commitment to equity.

Senior Market Intelligence Analyst - EMEA

Appian is seeking an experienced and innovative professional to join the Market Intelligence team in the role of Senior Market Intelligence Analyst – EMEA. Reporting to the Senior Director of Market Intelligence and Strategy, this role is critical to supporting the Market Intelligence Team and the company.

Combine exceptional research, analytical, and people skills to:

  • Conduct holistic competitor research across competitor’s software capabilities, financials, marketing and GTM approaches, pricing and sales tactics.
  • Develop profiles of competitors that include recommended positioning, strategies, strengths and weaknesses.
  • Develop and deliver training to Sales and Partners on the market and competitors.
  • Field inquiries from sales, marketing, product management and executive management.
  • Coach sales teams with regards to competitive strategies.
  • Conduct market research as directed on related products including market sizing, buyer needs, affinity with Appian’s business and SWOT analysis.
  • Establish and manage an external win-loss interview and analysis program. Conduct win interviews of buyers of Appian’s products and services.
  • Deliver win-loss analysis presentations to senior management. Incorporate findings into Appian’s competitive approach.
  • Summarize market events for senior management and sales including competitor earnings, conferences, mergers and acquisitions and other market-related news.

About You:

  • 5-8 years of experience working in the enterprise software market in marketing or sales.
  • Prior experience as an analyst, or in market research is required.
  • Strong understanding of enterprise software technologies and the related valued propositions. This could include PaaS (Platform as a Service), Case Management, BPM, Business Rules, Low-Code Platforms, RPA and AI.
  • Hands-on experience with enterprise software.
  • Exceptional writing and presentation skills. Experience writing marketing materials, developing presentations and sales tools. Experience supporting a sales organization.
  • Experience managing a win-loss program, including interviewing buyers, analyzing the reasons companies win and lose sales. Must have experience selecting and managing a win-loss service provider.
  • Experience researching market sizes and growth rates for technologies across geographies, verticals, company size and use cases. Experience researching buyer needs and developing personas or target customer types.
  • Self-starter. Can learn technology quickly and leverage available resources to continually learn.

About Us:

Appian helps organizations build apps and workflows rapidly, with a low-code automation platform. Combining people, technologies, and data in a single workflow, Appian can help companies maximize their resources and improve business results. Many of the world’s largest organizations use Appian applications to improve customer experience, achieve operational excellence, and simplify global risk management and compliance. Our employees create opportunities to drive hands-on impact both with our customers and throughout the organization, which creates an environment where meaningful work is met with career growth and opportunity. As a result, we are proud to have been recognized as a  Washington Post Top Workplace  for seven consecutive years. Simply put, we are changing the way businesses operate and our employees are to thank for Appian’s success.

Appian Corporation is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Further, Appian will not discriminate against applicants for inquiring about, discussing or disclosing their pay or, in certain circumstances, the pay of their co‐worker,  Pay Transparency Nondiscrimination .   

If you need a reasonable accommodation for any part of the employment process, please contact us by email at  ReasonableAccommodations@appian.com  and let us know the nature of your request and your contact information. Requests for accommodation will be considered on a case-by-case basis. Please note that only inquiries concerning a request for reasonable accommodation will be responded to from this email address.