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Manager, Field Marketing

Reston

Manager, Field Marketing

Reston | Virginia | United States

 

Working within Appian’s marketing team and reporting to the Senior Manager of Field Marketing, the Manager Field Marketing will be responsible for helping execute the Field Marketing strategy by planning, organizing, and managing field marketing events and programs for Appian. The role will also be responsible for operational, implementation and post-event activities.

This role will be at HQ in Reston Town Center, but we will be moving to Tysons Corner, VA in 2019.

Essential Duties And Responsibilities

  • Work closely with Regional Vice President to identify and enable lead-gen activities in a specific region
  • Develop and execute quarterly marketing plans to support lead gen activities
  • Conduct research and develop feasibility studies to identify new event opportunities for Appian
  • Conduct post-event analysis and determine ROI of Field activities
  • Determine fiscal requirements and prepare the budget for Field events
  • Manage Customer User Groups and Go Live Celebrations for users
  • Work closely with internal and external stakeholders to define event goals, objectives and specific implementation plans that promote Appian’s brand
  • Source venues, recommend and engage catering, acquire supporting technology and coordinate development of materials to execute a quality event
  • Coordinate and carry out project deliverables on schedule

 

Ability to travel up to 30%

 

About You

  • 5+ years’ experience in a Field Marketing Role in an Enterprise Software environment
  • Bachelor’s Degree
  • Critical thinking, problem-solving skills
  • Excellent project management skills
  • Experience in crafting results-driven marketing programs
  • Strong verbal and written communication skills
  • Strong presentation skills
  • Ability to work in a collaborative, results-oriented environment



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