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Manager, Field & Partner Marketing

Sydney

Manager, Field & Partner Marketing

Sydney | New South Wales | Australia

Working within Appian’s Marketing team and reporting to the Senior Director of Events, the Field and Partner Marketing Manager will be responsible for planning, organizing, and managing Field Marketing activities and events designed to grow and accelerate sales pipeline and revenue for Appian’s Asia Pacific Team. The role will have responsibility for pre-planning, operational, implementation and post-event activities including analyzing lead flow and evaluating ROI of Field Marketing programs in APAC. The role will also serve as an extension of the Global Alliances and Partner team to oversee partner marketing in the region.

Essential Duties and Responsibilities:

Field Marketing:

  • Work closely with APAC’s Vice President and Account Executives to identify, recommend and enable lead gen activities in the region
  • Help foster Sales and Marketing alignment by assisting in development and execution of quarterly marketing event plans to support lead gen activities
  • Develop and execute viable account based marketing activities to align with account   specific territory plans
  • Conduct post event analysis and determine ROI of Field activities
  • Assist with preparing budgets for Field activities and events
  • Source venues, recommend and engage catering, acquire supporting technology and coordinate development of materials to execute a quality event
  • Coordinate and carry out project deliverables on schedule
  • Ensure post event lead formatting and uploads are expedited
  • Ability to travel up to 40%

Partner Marketing:

  • Lead marketing efforts in the region to generate partner awareness
  • Manage marketing assets needed to support partner programs
  • Plan and execute joint marketing programs with key partners
  • Analyze and report progress against campaign goals and ROI
  • Manage Partner MDF in region
  • Maintain partner content on various channels including collateral and video assets

About You:

  • 5+ years’ experience in a Field Marketing or Partner/Alliances Role in an Enterprise Software environment preferably in the Asia-Pacific Market
  • Bachelor’s Degree
  • Experience in crafting results-driven marketing programs
  • Critical thinking, problem solving skills
  • Excellent project management skills
  • Strong verbal and written communication skills
  • Strong presentation skills
  • Ability to work in a collaborative, results-oriented environment
  • Asia Pacific HQ Based Role in Sydney, Australia  

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