Train, Vehicle, Subway, Train Station, Beverage, Drink

Senior Director, Content Marketing


Senior Director, Content Marketing

Reston | Virginia | United States

Senior Director of Content Marketing

We are seeking a strong, experienced marketing leader to manage content marketing for Appian. The ideal candidate should show a strong history of being a change driver and innovator in previous roles. Responsibilities include management of Appian’s product marketing team, industry marketing team, content operations, and top-of-funnel content marketing.


  • Organize and manage strong team of product marketers and industry marketers.
    • Ensure work product consistently maintains a high level of quality
    • Ensure work product is consistent with overall company messaging themes
  • Create a content marketing strategy in conjunction with input from Appian’s Demand Generation team and other stakeholder inside and outside marketing.
    • Manage a globally visible editorial calendar that defines Appian’s content roadmap. Align that calendar to the needs of marketing campaigns and other priorities.
    • Build and manage buyer personas. Develop a content strategy that supports the buyer journey for each of these personas.
    • Continuously audit and curate existing content library. Assess gaps based on an understanding of the buyer’s journey for our targeted personas and proactively address those gaps.
    • Leverage in house resource and contractors to build content. Build and manage relationships with those contractors as needed. Where applicable, incorporate third party earned or paid content from media and analysts into the strategy.
    • Improve processes to enable rapid creation of associated content (infographics, blog posts, etc.) from pillar content (surveys, white papers, etc.).
  • Monitor and analyze the performance of different content in driving awareness, engagement, and pipeline. Refine the content strategy based on results.
  • Interface operationally with digital marketing, creative, and other constituencies. Build a content operations function to facilitate smooth processes for content development and distribution. Ensure systems support for this function by driving the implementation or enhancement of systems to automate these processes.
  • Brainstorm new and creative content strategies.



  • BS/MS degree in Marketing or a related field
  • 10+ years experience in product marketing or other content-centric marketing functions, preferably in an enterprise software environment
  • 5+ years of senior management experience
  • Strong understanding of related marketing functions, including digital and creative
  • Strong written and verbal communication skills
  • Highly creative with experience in identifying target audiences and devising content that engages, informs and motivates
  • Good creative sense
  • Solid knowledge of analytics tools (e.g., Google Analytics, Brightfunnel, Tableau)
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement


About Appian:

At Appian, you will help us build our award-winning PaaS product that enables business people to build cloud and mobile enterprise applications with flexible, visual models instead of custom code. Appian discovers and unites enterprise data, connects users through social and collaborative engagement in the context of business data, and provides the leading suite of business process technology to enable rapid application development and optimization in every industry.


Apply Now

Not ?

Thank you

People who viewed this job also viewed:

Senior Manager, Industry Marketing, Financial Services

Reston Virginia United States Reston, Virginia, United States Marketing Marketing
  Senior Manager, Industry Marketing, Financial Services Appian is seeking an experienced and innovative professional to join the Marketing team in the role of Senior Industry Marketing Manager for Financial Services. This role is critical to arti...

Product Manager (entry to mid level)

Reston Virginia United States Reston, Virginia, United States Engineering Engineering
At Appian, we’re not only about building awesome software, but also about growing our culture of passion, energy, and innovation; great people, great software! As a Product Manager, you’ll be embedded as a product owner on a small team of technica...

Business Development Representative

Reston Virginia United States Reston, Virginia, United States Marketing Marketing
We are seeking energetic, highly-motivated aspiring sales professionals to help drive growth within our organization. We offer the best for our team: a dynamic environment, uncapped earning potential, and the opportunity for professional growth th...

Salesforce and Marketing Automation Administrator

Reston Virginia United States Reston, Virginia, United States Marketing Marketing
We are looking for a Marketing Operations Coordinator who will be developing new ideas, discovering and enabling new capabilities in Salesforce and other applications, and driving their implementation and integration inside Appian, all while using...

Associate Consultant

Reston Virginia United States Reston, Virginia, United States University Recruiting University Recruiting
Are you looking to marry your passion for technology with your penchant for strategic problem solving? As an Appian Associate Consultant, you’ll build and deploy web-based applications on the Appian platform to support our customers’ business stra...

Technical Delivery Manager

Detroit Michigan United States Detroit, Michigan, United States Professional Services Professional Services
Appian is looking for a hands-on Technical Delivery Manager to provide post-sales ownership over multiple accounts and support our growing business. As a leader within Appian's Professional Services organization, you will be responsible for the de...

Alert me about jobs like this

Not ?

Thank you

Apply Now!

Not ?

Thank you

People, Person, Crowd, Skin
People, Person, Clothing, Overcoat, Suit, Team
Bridge, Cruise Ship, Ferry, Freighter, Ship, Tanker, Vessel, Ocean Liner, Boat, Yacht