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Social Media Specialist

Reston

Social Media Specialist

Reston | Virginia | United States

Social Media Specialist

Appian is seeking an Social Media Specialist, who will be responsible for executing both our short and long-term social media strategies, day-to-day management of multiple channels, writing and scheduling promotions of creative and editorial content across multiple platforms, monitoring of conversations, tracking, analysis, and reporting on KPIs.

In this role, he or she will work closely with the SEO, editorial, and creative teams to build and execute measurable social media campaigns that help Appian gain visibility with existing and new customers and exceed business objectives. He or she will have the ability to communicate effectively, curate content and perspectives to help foster dialogue and understand the inner workings – as well as socially accepted protocols – of social platforms.

Essential Job Functions

  • Hands-on execution of social media promotion strategy, including planning and launching new campaigns, audience research and day-to-day account management on major social platforms.
  • Work with internal and external stakeholders to identify the graphics and media needed for upcoming initiatives, then collaborate with creative talent to manage their production.  
  • Advise employees on social media best practices, and run trainings on social media management tools and workflows; serve as the first point of contact for all social media troubleshooting and account access.
  • Work with SEO strategists to develop content plans and recommendations.
  • Build detailed reporting and analysis on social media performance and company-specific KPIs.
  • Evaluate new social platforms and tools as necessary for inclusion in the company’s strategy.
  • Develop user engagement strategies for non-Appian tech-focused communities and blogs

Knowledge, Skills and Abilities

  • 2+ years of experience with hands-on management of business-focused social media accounts on Twitter, LinkedIn, Facebook, and Instagram. Applicants must understand the unique requirements of each channel and be able to maintain the organization’s voice in each.
  • Experience with traffic and social analytics tools including Google Analytics; ability to provide detailed analysis and actionable recommendations based on data.
  • Experience with variety of technology in support of social media such as Adobe and Hootsuite.
  • Strong writing and editing skills (an editorial background and interest in technology is helpful).
  • Strong familiarity with SEO best practices and how social media and SEO work together.
  • Ability to juggle multiple projects and work across multiple teams and skill levels with a positive attitude.
  • BA/BS degree required.

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