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Senior Manager, Industry Marketing, Financial Services

Reston

Senior Manager, Industry Marketing, Financial Services

Reston | Virginia | United States

 

Senior Manager, Industry Marketing, Financial Services

Appian is seeking an experienced and innovative professional to join the Marketing team in the role of Senior Industry Marketing Manager for Financial Services. This role is critical to articulating Appian’s value to the financial services industry through the creation of new content across the buyer journey, and through the definition and delivery of integrated vertical campaigns.

We’re looking for a marketing manager who has prior experience working in the enterprise software sector with a strong understanding of key verticals; including: Global Banking and Capital Markets. Knowledge of Insurance markets a plus. Our ideal manager will have proven experience in business process management (BPM), case management, and aPaas/PaaS.

Responsibilities and Skills:

  • Lead the creation of new industry-focused financial services content
  • Strong writing skills and experience with a variety of formats; including web copy, blog posts, articles, datasheets, position papers, eBooks, infographics, and videos
  • Define and help to execute financial services integrated campaigns
  • Work with the industry practice leads and across the marketing team to help set financial services go-to-market strategy, and support digital, partner, and event efforts
  • Remain in tune with vertical market buyers, influencers, trends, and challenges, identifying target areas of opportunity
  • In collaboration with other subject matter experts, develop materials and help to train Appian staff on market and sales positioning for the industry

Qualifications:  

  • Proven ability to target communications to key vertical audiences, globally and regionally
  • Demonstrated content creation, team leadership, and project coordination experience
  • Strong written and oral communication skills including presentation and facilitation skills
  • Ability to create different types of content aligned to the needs of executive buyers in various stages of the buyer journey
  • Knowledge of vertical market technology and partner ecosystem and competitive landscape
  • Prior experience using Google Docs and WordPress desirable
  • 10+ years of experience (majority preferably in an Enterprise Software environment)
  • BA/BS degree required

 

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